creative translation & copywriting

Based in Switzerland, sitepoint provides customised web applications, web-design, e-commerce solutions, search engine optimisation and many other web-based services to local as well as international clients. Because developers are much better at writing for machines than for humans, I helped them out with copywriting and translating content from German to English and French, both for client websites and for projects of their own. Rather than literally translating, it was important to creatively translate or transcreate intent, implications and tone of the original copy to the linguistic and cultural context of the target audience – all while maintaining consistency and an optimal spread of keywords across languages.

Rosetta Stone excerpt